ESTETICA appears on the market for the first time in March 1946, in Italy. 40 black and white pages and the illustrations made by hand was the first project that was the beginning of a 61 year old history.

1946 was also the year when the gates of cosmetics and perfumes fairs opened, so ESTETICA was received as the first professional magazine in the beauty industry.

Having an experience of 62 years and 25 editions all over the world, ESTETICA Romania wishes to be the greatest editorial project dedicated to the beauty industry and will be "what the industry needs" in Romania, as in Republica Moldova.

The first edition of ESTETICA Romania was launched on September 20, 2007, at the Cosmetics Beauty Hair fair- Romexpo.

Over 190 pages are dedicated to the professional beauty industry.

Divided into several important chapters: international trends, local collections, fairs calendar, interviews, events, surveys, professional techniques and other exciting subjects, all that transform Estetica Magazine into a ‘’must have’’, in each beauty salon from Romania and Republica Moldova.

ESTETICA addresses to both categories: professionals working in the beauty industry, in salons, SPA and to the final clients, who benefit of the beauty services, to trends-addicts. Given their wish to search in magazines the newest tendencies in the field, and also inspiring collections, our publication is not thrown away, but it’s being kept in salon to show it to the clients, as a catalogue, for a long time.